Branding is a
personal business

Firetower

Brands are living things. Their reason for existing and adapting to changing client needs, is closely connected to the people behind them. Discover why investing in people is the first step to building meaningful brand interactions.

Defining a brand

When do businesses become brands? Do brands always have a name? A slogan, perhaps? Or a logo? Take your local apple farmer, for example. Do great apples and a friendly farmer make up a brand?

It does. We believe brands aren’t defined by their communication or packaging. They exist thanks to the people behind the wrapping. The ones that carry out the action and are the link to your clients. It’s about humans making human choices. Everything else will follow.

Living brands

Brands take stands, because their people do. They are personal, because their teams are. But most of all, they are living things— learning from every client interaction, caring about the world and the people living in it, and trusting their beliefs to guide their actions— like their founders.

The business owners and people we get to meet often struggle to get their vision on paper. Together, we capture where your brand stands for and the people who make it. Branding is a personal business. We can help you keep things personal.

More fox tales

Good communication may not solve all your problems, but bad communication sure won’t help you fix them.

  1. Fox tales #4

    Tell it like it is

  2. Branding is a personal business

    Brands are living things. Their reason for existing and adapting to changing client needs, is closely connected to the people behind them.

  3. Not choosing is still a choice

    When your brand needs refocus, making choices is the first step.



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