Branding is a personal business
Brands are living things. Their reason for existing and adapting to changing client needs, is closely connected to the people behind them. Discover why investing in people is the first step to building meaningful brand interactions.
Defining a brand
When do businesses become brands? Do brands always have a name? A slogan, perhaps? Or a logo? Take your local apple farmer, for example. Do great apples and a friendly farmer make up a brand?
It does. We believe brands aren't defined by their communication or packaging. They exist thanks to the people behind the wrapping. The ones that carry out the action and are the link to your clients. It's about humans making human choices. Everything else will follow.
Brands take stands, because their people do. They are personal, because their teams are. But most of all, they are living things— learning from every client interaction, caring about the world and the people living in it, and trusting their beliefs to guide their actions— like their founders.
The business owners and people we get to meet often struggle to get their vision on paper. Together, we capture where your brand stands for and the people who make it. Branding is a personal business. We can help you keep things personal.
More fox tales
Good communication may not solve all your problems, but bad communication sure won’t help you fix them.
Is de liefde voor het werk voorbij?
5 suggesties hoe betere ‘employer brands’ het weer goed kunnen maken tussen kenniswerkers en hun job.
Er is plaats voor een fulltime copywriter in het vossenhol! Vul jij de gezelligste stoel van Maastricht in? Je bureau staat al klaar: Pen, papier, eindeloze voorraad post-its, laptop, verse koffie,... nog iets?
Fox tales #4
Tell it like it is
Branding is a personal business
Brands are living things. Their reason for existing and adapting to changing client needs, is closely connected to the people behind them.
Not choosing is still a choice
When your brand needs refocus, making choices is the first step.
Fox tales #3
Back-yard developers and other UX
Making it right in Limburg
Making it right in Limburg This Spring, we take a fresh start for Limburg. Our new campaign encourages visitors to make it right in Limburg by painting it as a top-of-heart destination.
Fox tales #2
Welcome to the dark side (of your home office)
Where creativity and strategy meet
As a Creative Director, Maarten sets the standard that guides all creative work. Together with Simon, he will make sure your work stands out.
877,400 locals rediscover Limburg
When tourism turns into lockdown, we're left with only two choices. One, sit back and relax until tourists start making their way back. Or two, roll up your sleeves and take action.
Fox tales #1
There is a light and it never goes out. Welcome to the roaring twenties.
Welcome navigator Jeroen
When clients become colleagues, you know you?re doing things right. Jeroen makes great work smarter and will strengthen our team as a fox.
Welcome word dancer Heleen
In June 2019, we met Heleen in a workshop. Two years later, the shopping was over and she decided to come work part-time for the foxes.
Change of coat, but not their tricks
With Jan as our new skulk leader, Simon can fully focus on what he likes most: guiding brands on their journey and helping tell their story.
Brightening the future with fake news
Forget trend reports, fake news is the next big thing. Guided by our cards, we predict 10 conspiracy theories that you will actually want to believe in in 2021.